The Lumivo team have run hundreds of lab based usability tests and tens of thousands of remote user testing sessions with people all around the globe.
Studies can be run with people using desktops, tablets or mobile devices in up to 30 countries worldwide.
The advantages of remote unmoderated testing are that you can quickly test with statistically meaningful samples of people. This means that rather than just test for usability bugs, you can get an accurate measure of the user experience in terms of:
- Success rates
- Ease of use
- Likes / dislikes
- NPS (Net Promoter Score)
This quantitative user testing approach means that you can then compare the scores for different designs (A-B test) and compare against baseline scores taken on your current site, so that when the site launches you can be confident it is going to deliver ROI.
With remote unmoderated user testing, people can be located anywhere in the world, so if you need to test your prototypes internationally, then this is often the most cost effective option. You can also get results back within 1-3 days, which means that the testing phase doesn't slow down the site development process.
The advantage of usability testing a prototype in a lab is that you can observe the people live and see how they use your designs first hand. It is a great way to test out early stage designs and wireframes.
Typically both methods play a role at different stages of site development.
Option: Prototype testing and competitive benchmarking
Lumivo offer prototype testing in combination with competitive benchmarking. By accurately measuring the UX of a prototype and comparing it against known scores for your current site / your competitor sites, you can have confidence that the new design is going to be effective from day 1. Traditional prototype testing methods with small samples don't give you sufficient sample size. Our remote testing methodology means that studies can be set up and reported on very quickly. Find out more about our competitive benchmarking.
Lab based usability testing
- 5-10 people in a testing lab
Remote unmoderated user testing
- 25-50 people taking part on their own devices in a natural environment